NIL & the Creator Economy

Your name is
the whole business.

Independent counsel for college and high school athletes, and for creators building a business on their own name. Almost every deal you are sent was drafted entirely by the other side. We read it before you are bound by it.

Athletes Creators

NIL & Eligibility

For Athletes

Analysis & Negotiation

NIL Agreement Review

We find what the template was built to hide — perpetual rights, exclusivity that blocks the next four deals, deliverables with no ceiling, payment terms with no date.

  • Red Flag & Risk Analysis
  • Payment Terms & Milestones
  • Negotiation Strategy

Staying Eligible

Compliance

Deals get structured and documented to sit inside current NCAA guidance, your state’s high school rules, and your school’s own disclosure process.

  • NCAA & State High School Rules
  • Clearinghouse & Disclosure
  • School & Conference Sponsor Conflicts

Deal Flow

Endorsements & Collectives

Brand alignment against institutional obligations, and the collective and revenue-share agreements that increasingly sit underneath everything else.

  • Endorsement & Sponsorship Deals
  • Collective & Revenue-Share Agreements
  • Appearance, Camp & Autograph Contracts

Around the Athlete

Parents, Agents & Collectives

Flat-fee review that keeps athletes protected and programs compliant, with the terms explained to whoever is helping the athlete decide.

  • Family Consultations
  • Agency & Marketing Agreements
  • Collective Template Review

Brand Deals & Rights

For Creators

Revenue

Brand Deals

Deliverables, approval cycles, usage rights and exclusivity — the four terms that decide whether a campaign is worth what it pays.

  • Sponsorship Agreement Review
  • Exclusivity & Category Lockouts
  • Payment Terms & Kill Fees

Asset Control

Ownership & Licensing

You should be granting a licence, not making a sale. We structure deals so the brand gets a defined window and you keep the library.

  • Usage Rights & Licence Windows
  • Perpetual Licence Prevention
  • Whitelisting & Paid Amplification Limits

Staying Monetizable

Compliance & Disclosure

FTC endorsement rules, music and image licensing, and COPPA — the exposures that reach the creator directly, not just the brand.

  • FTC Disclosure Counsel
  • Music & Image Licensing
  • Contest & Giveaway Rules

The Long Deal

Ongoing Partnerships

Retainers, ambassadorships and affiliate structures — plus the morality and termination clauses that decide how a partnership ends.

  • Brand Ambassador Agreements
  • Affiliate & Commission Structures
  • Morality Clauses & Termination

Long-Term Value

Own it on paper.

Trademarking your name, handle or logo, structuring the licensing, and making sure no agreement you sign quietly hands a piece of it away. This is the work that matters most and gets done least.

Efficiency in Practice

The Deal Review Process

01

See your fee

Choose the review and answer a few questions about the deal. Agree to the fixed fee and your engagement letter arrives within one business day.

02

Sign, then send the deal

Once we have both signed, we send a secure link to upload the agreement. Tell us the deadline you are working to.

03

Get the analysis

A plain-English summary of the key terms, the red flags, and the changes worth asking for, with a marked-up copy of the agreement.

Fixed fees, quoted now

See your fee

Choose the review you need and answer a few questions about the deal. You will see the fixed fee before you send anything, and the agreement itself comes later, through a secure upload link, once you are engaged.

What do you need?

Frequently Asked Questions

Do I really need a lawyer for one NIL deal?

The first deal sets the terms of every deal after it. Exclusivity, content ownership and term length in a single agreement routinely block opportunities a year out — which is why the brand’s template is written the way it is.

How does this affect my NCAA or high school eligibility?

Agreements get structured and documented to align with current NCAA guidance and your state’s high school association rules, including the disclosure your school requires.

What is whitelisting, or paid amplification?

It lets a brand run paid advertising from your handle, using your content and your name. It is not inherently bad — but it needs a defined scope, duration and channel list, or you have handed over your account as an ad platform indefinitely.

Who owns the content I make for a brand?

You should. Most templates say otherwise. We structure the deal so the brand receives a clear, limited licence rather than a buyout of work you will want to use again.

Can you rush a review?

Yes. Expedited review is available — say your deadline when you first contact us, not after.

Do you work with athletes and creators nationwide?

Yes, by video consultation, tracking school, conference and state-level rules as they change.

What does it cost?

Flat fees, quoted before we start. A deal review starts at $500 for an NIL deal and $750 for a creator brand deal; the fee scales with the size of the deal and the length of the agreement, and negotiating the changes for you is an add-on. See your fixed fee in a minute. Subscriptions are available for athletes and creators with steady deal flow. We do not take a percentage of your deals — our fee does not change based on what you sign.

Read it before you sign it.

Start a Deal Review